Aifai is the driving force behind Pacific Growth Services, motivated to help his community thrive. He was born and raised in the Samoan village of Tuana'i before shifting to New Zealand and settling in Tauranga, where he is committed to family life.

With 13 years' experience working for Tauranga City Council, Aifai has facilitated the formation of countless business relationships and witnessed the growth of many Pacific businesses in the Bay of Plenty. It also allowed him to witness firsthand the unique struggles many Pacific businesses face.

Aifai's passion is underpinned by the Samoan proverb "o le tele o sulu, e maua ai figota" - together we thrive.